MCG LED – In game

Introduction

The LED asset covers the long screens that wrap around the ground at field level and along the upper stadium parapet levels.

These screens are very narrow and run for hundreds of meters. They can be quite challenging to create content for so we have created specs that are as simple and clear as possible.

There are two options for creating content for these LED screens.

  • The tiled spec lets you supply a small number of files that are repeated around the ground.
  • The 360 spec allows you to create unique content across the whole LED canvas.

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Need assitance? MKTG Creative is here to help..

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Need assitance? MKTG Creative is here to help..

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

Club deadlines

Club content, club commercial partners, club form.

First Home Match Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Thursday
Monday 12pm
Friday
Tuesday 12pm
Saturday
Tuesday 12pm
Sunday
Wednesday 12pm
Monday
Wednesday 12pm
Tuesday
Thursday 12pm
Wednesday
Friday 12pm

Commercial deadlines

AFL commercial partners.

Start of season Deadline
Round 1
23rd February 2024
Round 2
1st March 2024
Match day Deadline
Any
Monday 12pm

Contact MKTG immediately if you are unable to meet these deadlines.

Tiled LED Spec

The tiled spec is the simplest option of the two when creating content for the LED at the MCG / Marvel Stadium. This tile system also works across both stadiums.

You will need to create 1 file for the field and 1 file for the parapet. These files will be repeated along the entire LED.

You are able to supply static or animated content for this space. 

In game animated content is 15 seconds long, and plays twice in a 30 second slot.

Example Field Tile - 1980x96
Example Parapet Tile - 520x64

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Dimensions

Location Dimensions
Field
1980 x 96
Parapet
520 x 64

File format

Content Venue FPS File type Codec Duration
Video
MCG
Marvel Stadium
50
.mp4
H.264
15 seconds
(played twice)
Static
MCG
Marvel Stadium
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

MKTG Drop Asset
AFL LED Tiled - IG

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

360° LED Spec

The 360° spec is a more complex option but allows you to create content that covers the full width LED at the MCG. You will need to create 5 field files and 8 parapet files to fill out the stadium. 

You are able to supply static or animated content for this space. 

In game animated content is 15 seconds long, and plays twice in a 30 second slot.

MCG In Game LED map

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Field dimensions

MCG-FIG1 MCG-FIG2 MCG-FIG3 MCG-FIG4 MCG-FIG5
7744 x 96
7744 x 96
13824 x 96
9058 x 96
9058 x 96

Parapet dimensions

MCG-PIG1 MCG-PIG2 MCG-PIG3 MCG-PIG4 MCG-PIG5 MCG-PIG6 MCG-PIG7 MCG-PIG8
4880 x 64
1552 x 64
2160 x 64
5808 x 64
13936 x 64
4096 x 64
5200 x 64
1952 x 64

File format

Content Venue FPS File type Codec Duration
Video
MCG
50
.mp4
H.264
15 seconds
(played twice)
Static
MCG
-
.jpg or .png
RGB - 72dpi
-

MKTG Drop asset

Content MKTG Drop Asset
360° field + 360° parapet
AFL LED MCG 360 - IG
360° field + Tiled parapet
AFL LED MCG Combo 1 - IG
Tiled field + 360° parapet
AFL LED MCG Combo 2 - IG

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

Examples

Contact

Elizabeth Cook

Content Director

Isaac Moores

MKTG Creative / Specs

Kelvin Giraldo

MKTG Creative / Specs

Create content with
MKTG Creative

We craft content for a broad range of clients across a comprehensive suite of assets. From design to stadium to social media, our in-house studio is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Elizabeth Cook

Head of Content

Isaac Moores

MKTG Creative / Specs